FinovatePro Plaid Privacy Policy
Effective Date: June 30, 2025
Last Updated: November 13, 2025
Applies To: FinovatePro web and mobile applications, including services connected to Plaid.
1. Introduction
FinovatePro (“we,” “us,” “our”) is committed to protecting your privacy and ensuring the security of your personal and financial information. This Privacy Policy explains what data we collect, how we use it, how we protect it, and your rights regarding your information.
By using FinovatePro, you agree to the terms described in this Privacy Policy.
2. Information We Collect
We collect the following types of information to provide accounting and financial services:
2.1 Information You Provide to Us
• Name
• Email address
• Phone number
• Business information
• Profile and account settings
2.2 Financial Information (via Plaid)
When you connect a financial account using Plaid, we may receive:
• Account balances
• Transaction history
• Account type and metadata (e.g., account name, mask, institution)
• Routing and account numbers (if required for account verification)
We do not collect or store your bank login credentials.
2.3 Usage & Technical Information
• IP address
• Browser type
• Device information
• Log data
• Cookies and analytics
3. How We Use Your Information
We use your information to:
• Import and categorize financial transactions
• Provide bookkeeping and accounting automation
• Generate financial reports
• Support reconciliation and cashflow tracking
• Maintain and improve the FinovatePro platform
• Communicate service updates and support messages
• Comply with regulatory and security requirements
We only access the financial data you authorize.
4. How FinovatePro Uses Plaid
FinovatePro uses Plaid Technologies, Inc. (“Plaid”) to connect your financial accounts securely.
By using our services, you acknowledge and agree that:
• FinovatePro uses Plaid to access and transmit your financial data.
• The data is used solely for the purposes described in this policy.
• Plaid’s use of your data is governed by the Plaid End User Privacy Policy available at:
https://plaid.com/legal/#end-user-privacy-policy
We do NOT:
• Store or see your banking usernames or passwords
• Sell your financial data
• Share financial data with third parties without your consent
5. Legal Bases for Processing (GDPR)
For users in the European Union, FinovatePro processes data under:
• Contractual necessity – to provide the services you request
• Legitimate interest – to secure and improve the platform
• Consent – where required (e.g., connecting bank accounts through Plaid)
6. Sharing of Information
We do not sell or rent your information.
We may share information only with:
6.1 Service Providers
Vendors who help us operate FinovatePro (e.g., hosting, analytics, customer support) under strict data protection agreements.
6.2 Financial Data Partner (Plaid)
Used exclusively for account linking and financial data retrieval.
6.3 Legal or Regulatory Requirements
Only when required to comply with applicable laws.
We never share financial data with marketers or advertisers.
7. Data Security
FinovatePro uses industry-standard security measures to protect your information:
• TLS 1.2+ encryption for all data in transit
• AES-256 encryption for data at rest
• Role-based access controls (RBAC)
• Multi-factor authentication (MFA)
• Zero-trust architecture
• Continuous monitoring and logging
Access to financial data is limited to authorized personnel only.
8. Data Retention
We retain your data only as long as necessary to:
• Provide services
• Meet legal or regulatory requirements
• Resolve disputes
• Maintain platform integrity
You may request deletion of your data at any time (see Section 10).
9. Your Rights
Depending on your jurisdiction, you have the right to:
• Access your information
• Correct inaccurate data
• Request deletion of your data
• Withdraw consent
• Export your data
• Restrict or object to processing
Requests can be sent to:
📧 privacy@finovatepro.com
10. Disconnecting Financial Accounts
You may disconnect your financial accounts at any time:
• Within the FinovatePro application
• Through the Plaid Portal at:
https://my.plaid.com/
Once disconnected, FinovatePro no longer receives updates from that account.
11. Children’s Privacy
FinovatePro is not intended for individuals under the age of 18.
We do not knowingly collect information from minors.
12. International Data Transfers
FinovatePro may process data in the United States.
We use industry-standard safeguards, such as:
• Standard contractual clauses (SCCs)
• SOC 2 / ISO-certified cloud infrastructure
13. Changes to This Privacy Policy
We may update this policy periodically.
All changes will be posted with an updated “Effective Date.”
Continued use of FinovatePro indicates acceptance of the updated policy.
14. Contact Us
For questions or privacy requests:
📧 privacy@finovatepro.com
📍 FinovatePro
2200 Opitz Blvd, Suite 200